2024
British Grant
Smarter Access to Heating Solutions - Helping UK households get the support they need through clean, simple design
UI UX Design
ECO4
Introduction
British Grant provides energy-efficient heating solutions to homeowners and tenants across the UK, backed by years of experience and a focus on sustainability. The goal was to build a digital experience that clearly explains services, guides users to eligibility, and earns trust instantly.
The new design made a huge difference
Our visitors now understand what we offer, and applications have increased. It feels clear, helpful, and aligned with our mission.
Challenge
Too many people didn’t know they qualified — or didn’t understand the next step. The brand needed a platform that simplified government schemes without losing credibility.
Users struggled to understand the grant process
Lack of trust due to generic design and unclear messaging
No strong call-to-action guiding visitors forward
Needed to connect emotionally while staying professional
Approach
Make the journey feel straightforward, supportive, and reliable — from landing to submission.
Designed clear service sections with plain, confident language
Built strong trust signals through layout, typography, and brand voice
Guided users with step-by-step content and action buttons
Focused on mobile-first flow for wide accessibility
Process
Worked from the user’s mindset — “Do I qualify, and how do I apply?”
Mapped the journey from awareness to application
Designed educational sections that simplify ECO4 and grant language
Created application-focused UX with short forms and progress indicators
Optimized for clarity, speed, and high-converting CTAs
More Works
(GQ® — 02)
©2024
FAQ
01
What industries do you design for?
02
Can you help with both website and app design?
03
Do you provide development services too?
04
What’s your typical turnaround time?
2024
British Grant
Smarter Access to Heating Solutions - Helping UK households get the support they need through clean, simple design
UI UX Design
ECO4
Introduction
British Grant provides energy-efficient heating solutions to homeowners and tenants across the UK, backed by years of experience and a focus on sustainability. The goal was to build a digital experience that clearly explains services, guides users to eligibility, and earns trust instantly.
The new design made a huge difference
Our visitors now understand what we offer, and applications have increased. It feels clear, helpful, and aligned with our mission.
Challenge
Too many people didn’t know they qualified — or didn’t understand the next step. The brand needed a platform that simplified government schemes without losing credibility.
Users struggled to understand the grant process
Lack of trust due to generic design and unclear messaging
No strong call-to-action guiding visitors forward
Needed to connect emotionally while staying professional
Approach
Make the journey feel straightforward, supportive, and reliable — from landing to submission.
Designed clear service sections with plain, confident language
Built strong trust signals through layout, typography, and brand voice
Guided users with step-by-step content and action buttons
Focused on mobile-first flow for wide accessibility
Process
Worked from the user’s mindset — “Do I qualify, and how do I apply?”
Mapped the journey from awareness to application
Designed educational sections that simplify ECO4 and grant language
Created application-focused UX with short forms and progress indicators
Optimized for clarity, speed, and high-converting CTAs
More Works
(GQ® — 02)
©2024
FAQ
01
What industries do you design for?
02
Can you help with both website and app design?
03
Do you provide development services too?
04
What’s your typical turnaround time?
2024
British Grant
Smarter Access to Heating Solutions - Helping UK households get the support they need through clean, simple design
UI UX Design
ECO4
Introduction
British Grant provides energy-efficient heating solutions to homeowners and tenants across the UK, backed by years of experience and a focus on sustainability. The goal was to build a digital experience that clearly explains services, guides users to eligibility, and earns trust instantly.
The new design made a huge difference
Our visitors now understand what we offer, and applications have increased. It feels clear, helpful, and aligned with our mission.
Challenge
Too many people didn’t know they qualified — or didn’t understand the next step. The brand needed a platform that simplified government schemes without losing credibility.
Users struggled to understand the grant process
Lack of trust due to generic design and unclear messaging
No strong call-to-action guiding visitors forward
Needed to connect emotionally while staying professional
Approach
Make the journey feel straightforward, supportive, and reliable — from landing to submission.
Designed clear service sections with plain, confident language
Built strong trust signals through layout, typography, and brand voice
Guided users with step-by-step content and action buttons
Focused on mobile-first flow for wide accessibility
Process
Worked from the user’s mindset — “Do I qualify, and how do I apply?”
Mapped the journey from awareness to application
Designed educational sections that simplify ECO4 and grant language
Created application-focused UX with short forms and progress indicators
Optimized for clarity, speed, and high-converting CTAs
More Works
©2024
FAQ
What industries do you design for?
Can you help with both website and app design?
Do you provide development services too?
What’s your typical turnaround time?